MAKGADIKGADI, BOTSWANA: One of Botswana’s most celebrated luxury safari destinations, Jack’s Camp, has achieved one of the travel industry’s highest honours after being named a Condé Nast Traveller Triple Crown property, placing it among an exclusive group of hotels recognised as the world’s very best.
The prestigious Triple Crown designation is awarded to properties that have secured all three of Condé Nast Traveller’s most coveted accolades: inclusion on the publication’s annual Hot List of the world’s best new hotels, selection for the Gold List of editor-approved favourites, and recognition in the Readers’ Choice Awards, determined by votes from travellers around the globe.
According to Condé Nast Traveller, only properties that achieve all three distinctions earn Triple Crown status, making it one of the rarest and most difficult recognitions in international hospitality.
Botswana has long been regarded as one of Africa’s premier safari destinations, with luxury lodges and camps attracting visitors seeking exclusive wildlife and wilderness experiences. The latest recognition further strengthens the country’s reputation as a destination capable of competing with the world’s finest hospitality establishments.
Located in the heart of Botswana’s vast Makgadikgadi Salt Pans, Jack’s Camp has become synonymous with luxury desert tourism, offering guests a unique blend of adventure, wildlife encounters, cultural experiences and vintage-inspired elegance. The camp is renowned for providing access to one of Africa’s most extraordinary landscapes, where visitors can explore expansive salt flats, encounter habituated meerkats and experience some of the continent’s most spectacular night skies.
The award represents a significant achievement not only for Jack’s Camp but also for Botswana’s tourism sector, which continues to earn international recognition for its high-value, low-volume tourism model and commitment to conservation-based travel experiences.
Botswana has long been regarded as one of Africa’s premier safari destinations, with luxury lodges and camps attracting visitors seeking exclusive wildlife and wilderness experiences. The latest recognition further strengthens the country’s reputation as a destination capable of competing with the world’s finest hospitality establishments.
Industry observers note that earning Triple Crown status requires consistent excellence across multiple measures, including guest satisfaction, editorial assessment and industry innovation. As a result, only a small number of properties worldwide are expected to achieve the distinction.
For Jack’s Camp, the accolade serves as further confirmation of its standing as one of Africa’s most iconic safari properties and highlights Botswana’s growing influence in the global luxury travel market.
The inaugural Condé Nast Traveller Triple Crown list was unveiled this week, celebrating hotels and lodges that have successfully earned recognition from both travel experts and discerning travellers alike.
